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Seller's Guide

The Camera Never Lies: The Ultimate Pre-Shoot Checklist for a Picture-Perfect Listing

Posted on Jan 28, 2026 in Seller's Guide

Executive Summary

You only get one chance to make a first impression, and in the digital age, that impression happens online. High-quality photography is the single most important marketing tool we have to get buyers through your front door. This guide creates a stress-free workflow to ensure your home looks its absolute best.

The Core Strategy:
    • The...

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    The Hidden Danger of "Wait and See" in Victoria’s Micro-Markets

    Posted on Jan 26, 2026 in Seller's Guide

    Executive Summary

    In a balanced market, timing is often more critical than price. Many sellers believe that waiting for the "perfect" spring peak is the safest bet. However, real estate in neighbourhoods like Fairfield, Langford, or Fernwood operates on micro-cycles that can shift in weeks, not months. The danger isn't the market crashing; it's the...

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    The Open House Strategy: Creating Buzz Without Losing Exclusivity

    Posted on Jan 25, 2026 in Seller's Guide

    Executive Summary

    Open houses are a strategic lever in your marketing campaign, not just a casual event. While it is statistically uncommon for a home to sell directly to a buyer walking in off the street, the energy and data gathered during these events are invaluable. Open houses validate your price, motivate "fence-sitting" buyers, and provide re...

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    Safe & Sold: Protecting Your Home While Maximizing Exposure in Victoria 🏡

    Posted on Jan 25, 2026 in Seller's Guide

    Executive Summary

    Selling a home in the Capital Regional District is an exciting transition, but it can also feel a little chaotic. Suddenly, your private sanctuary becomes a public product. While the vast majority of showings are respectful and professional, it is completely normal for homeowners to feel protective of their space and belongings.

    At...

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    Your BC Assessment Just Arrived. Is It Your Home’s New Price Tag?

    Posted on Jan 13, 2026 in Seller's Guide


    Your annual notice from BC Assessment has likely arrived in the mail. If the value went up significantly over last year, you might be wondering if your home is suddenly worth much more on today’s market.

    Here is the bottom line: Do not use your BC Assessment value to price your home for sale.

    While it's nice to see on paper, the assessed value is a r...

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    Selling Your Strata Property in BC? Here’s What You Need to Know!

    Posted on Sep 17, 2025 in Seller's Guide

    Selling a Strata Condo or Townhouse in BC: What You Need to Know

    Selling a strata property—like a condo or townhouse—has unique considerations compared to a detached home. Understanding the process can make the sale smoother and faster.

    1. Strata Documents Are Key

    Before listing, buyers will want to see:
    • Strata Plan & Bylaws – Rules about pets, rentals...

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